Opportunities: Develop marketing
materials for m2Methods that would create business partnerships and beta client interest.
Challenges:
Illustrate the functionality and benefits of product offerings while they
were still in development. Executive decision-makers and key users in
targeted organizations were not computer savvy and were
used to archaic, inaccurate processes. IT decision-makers did not
understand the need for such offerings.
Solutions: Planned, developed, and directed creative marketing concepts,
PowerPoint presentations, website designs, and collateral for
promoting m2Methods to perspective business
partners and beta clients. Created mockups to illustrate product
functionality. Created streaming video demonstrations to help illustrate
product solutions.
Results: Marketing
and demo materials drove increased interest, including support from a large automated
business process provider and network service provider companies, as
well as additional contributions from venture capital investors.
