Opportunities:
Position Wegmans Food Markets as a valued community
and business partner.
Challenges: Avoid being perceived as
"just another supermarket."
Solutions: Managed the creation of Wegmans' corporate
image materials—a wide array of projects such as annual reports, materials used for corporate
marketing in new markets, fleet graphics ("moving billboards"), and
more. Directed a special focus on communicating employee dedication,
founding family heritage, and innovation.
Results: Wegmans was
perceived a unique, progressive company, a valuable business and community partner,
and was therefore better able to
achieve their corporate growth goals.
