Opportunities:
The first annual consumer show focused on lakeside living and vacationing in the
NY Finger Lakes Region was held in the Rochester, NY area. Finger Lake Premier
Properties had a opportunity to build awareness of their many unique service
offerings - lakeside property rental management and real estate programs.
Challenges:
This was the first consumer show of its type in the region and, as a result,
there were many unknowns as far as pre-show promotional activities, potential
attendance, quality of the booth presentations, etc. Financial
support was limited.
Solutions:
Blended the "Make Memories" and "Relax or Invest" themes
into an engaging PowerPoint presentation, hand-out collateral, and
show banners to create interest. Staffed the
booth with teams of knowledgeable experts to engage consumers interested in
vacation home rental management and real estate programs that were offered.
Results:
The
presentation came together well, despite scant resources. Consumers were
engaged by the PowerPoint and stopped to converse with the staff and pick up
collateral materials. Many visitors left their contact information which
was used for follow-up via e-mail and special rental promotional offers.
