Challenges:
Rotary
Clubs are perceived as not being contemporary organizations. Many
community residents are not familiar with the Rotary's good works.
Solutions:
Developed
creative-branding concepts for advertising, marketing, and PR initiatives.
Developed the "Fulfillment, Friendship, Fun" image campaign. Focused
on targeting immediate community with ongoing advertising and PR messages,
updated to capitalize on ever-emerging opportunities.
Results:
Club
benefited from new theme and image to help build community awareness, drive
membership increases, and receive funds for expanding programs. Grant money
was awarded to help expand Club's current communication programs.
Opportunities:
The