Opportunities:
Finger Lakes Premier Properties relied on business based on positive vacation
rental experiences. Various information pieces and e-mail communications
offered opportunities to develop ongoing business.
Challenges:
The quality and content of existing materials was inconsistent and of poor
quality, not representative of the high quality of the vacation properties
offered.
Solutions:
Redesigned
renter information materials, tourism rack cards, in-property vacation rental
guides, etc. Redesigned e-mail blasts to provide more exciting
representations of the company's offerings, including enhanced seasonal
promotional offerings.
