Opportunities:
Create
a presentation for college business and entrepreneurial courses
to describe the development cycle and execution of an actual marketing and
advertising campaign, as well as the creative development story behind it's
inception.
Challenges:
Determine an engaging story to tell - from start to finish. Develop
a presentation that is easy to understand and engaging.
Solutions:
Developed a
PowerPoint presentation describing the complete course of brainstorming,
developing and executing Wegmans WPOP soft drink
product lines. Also included examples of TV commercials.
Results:
Student audiences from high school seniors commercial art classes and college
freshmen and adult entrepreneurial classes appreciated the real-world insights
that were presented. Ongoing requests this presentation
continue.
