Plaza Presenters Toastmasters of Atlanta...
Opportunities:
The Plaza Presenters Toastmasters of Atlanta
wanted
to invite new potential members to their event in a unique way that captured
the essence of their organization.
Challenges:
The idea of emailing a PowerPoint invitation had not been tried as an
effective way to communicate. A short time period was available to
complete the presentation.
Solutions:
Developed an easy-to-read
PowerPoint "e-invitation" to be sent to perspective attendees
within a short time period. A crisp, dynamic format highlighted
quotes from famous individuals, which illustrated the value of joining the
Plaza Presenters Toastmasters organization. The whole design and production
process took place via telephone and email.
Results:
The response to the "e-invitation"
was very good, and Toastmasters benefited from increased event attendance.
This PowerPoint invitation received numerous compliments and has been
used frequently to build
future awareness. Given it's success, more "e-invitation"
concepts are under development.
