Product Concept Mockups...
Opportunities:
Develop materials to represent improved specific retail operation products
being developed—advertising
and marketing, asset protection, human resource,
customer database, and consumer affairs management tools. These tools
provided companies with better ways to work and communicate within their
organizations. An existing suite of web-based software tools had not yet
been developed.
Challenges:
Such tools and methodologies had not been developed and packaged into a family
of solutions. Many corporate senior management teams were not
computer-savvy and could not envision the benefits of the tools being
developed. Product developers could also not envision how the tools they
were building would work.
Solutions: Managed the creation of a wide array
of functional mockups and presentations to illustrate the products and services that
m2Methods would offer. Incorporated detailed mockups of product functionality into presentations.
Brainstormed and illustrated a variety of "out-of-the-box" concepts.
Results:
Developers benefited by viewing marketing mockups. The
development of these materials also facilitated the recruiting and hiring of the
appropriate product development teams. Potential "beta" client
management teams were able to envision these products. Partnerships
were formed with large companies that lacked the expertise m2Methods
possessed. Additional venture capital funding also resulted.
